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	<title>PerformanceCorporate Weblog</title>
	<link>http://search.performancecorporate.com/weblog</link>
	<description>The weblog of Performance Marketing</description>
	<pubDate>Sat, 12 Aug 2006 13:44:14 +0000</pubDate>
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		<item>
		<title>Dynamic Sitemap</title>
		<link>http://search.performancecorporate.com/weblog/2005/04/27/dynamic-sitemap/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/04/27/dynamic-sitemap/#comments</comments>
		<pubDate>Wed, 27 Apr 2005 20:06:58 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/04/27/dynamic-sitemap/</guid>
		<description><![CDATA[A good rule of thumb is to use a dynamic sitemap that always re-populates with all of your pages.  This way, you can avoid human error, and make sure you always have a clear map of all of your links for the search engines.

Up to 999 links is generally no problem for sitemaps, although [...]]]></description>
			<content:encoded><![CDATA[	<p>A good rule of thumb is to use a dynamic sitemap that always re-populates with all of your pages.  This way, you can avoid human error, and make sure you always have a clear map of all of your links for the search engines.</p>
	<p>Up to 999 links is generally no problem for sitemaps, although it can be unsightly.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/04/27/dynamic-sitemap/feed/</wfw:commentRSS>
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		<item>
		<title>Using a blog for internet promotions</title>
		<link>http://search.performancecorporate.com/weblog/2005/04/27/using-a-blog-for-internet-promotions/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/04/27/using-a-blog-for-internet-promotions/#comments</comments>
		<pubDate>Wed, 27 Apr 2005 20:14:57 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/04/27/using-a-blog-for-internet-promotions/</guid>
		<description><![CDATA[It's an intriguing idea to me, and one I plan on exploring.  The newest version of WordPress is very search-engine friendly, and the interface is enjoyable to use.  With some decent content, we could be off and running, because let's face it: directories don't normally have content.

Can content, especially dynamic content be good [...]]]></description>
			<content:encoded><![CDATA[	<p>It&#8217;s an intriguing idea to me, and one I plan on exploring.  The newest version of WordPress is very search-engine friendly, and the interface is enjoyable to use.  With some decent content, we could be off and running, because let&#8217;s face it: directories don&#8217;t normally have content.</p>
	<p>Can content, especially dynamic content be good for a directory?  It indicates a lifeblood that might be lacking of other directories.  This could turn them into just a &#8220;collection of links&#8221;.  Without the human element, no directory can ever truly prosper.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/04/27/using-a-blog-for-internet-promotions/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Google and robots.txt exclusions</title>
		<link>http://search.performancecorporate.com/weblog/2005/05/06/google-and-robotstxt-exclusions/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/05/06/google-and-robotstxt-exclusions/#comments</comments>
		<pubDate>Fri, 06 May 2005 09:56:42 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/05/06/google-and-robotstxt-exclusions/</guid>
		<description><![CDATA[It seems that Google does a very poor job of handling files that have been excluded by robots.txt.  It seems that Google loves to display URLS only, for any file that they've visited from another file, even if that file is excluded explicity via robots.txt.

That behavior seems strange.  Why have a wildcard to [...]]]></description>
			<content:encoded><![CDATA[	<p>It seems that Google does a very poor job of handling files that have been excluded by robots.txt.  It seems that Google loves to display URLS only, for any file that they&#8217;ve visited from another file, even if that file is excluded explicity via robots.txt.</p>
	<p>That behavior seems strange.  Why have a wildcard to remove dynamic pages and then show the pages in a very untidy looking manner?  The other thing I&#8217;ve noticed is that they never drop pages naturally, only if you use the URL removal tool.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/05/06/google-and-robotstxt-exclusions/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Change in Google relevance ranking</title>
		<link>http://search.performancecorporate.com/weblog/2005/05/11/change-in-google-relevance-ranking/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/05/11/change-in-google-relevance-ranking/#comments</comments>
		<pubDate>Wed, 11 May 2005 11:08:12 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/05/11/change-in-google-relevance-ranking/</guid>
		<description><![CDATA[Ever since 2/2005, we've seen a marked change from how Google sees web pages as relevant.  In truth, it's tougher to match many search phrases if you're expecting the phrase to be an exact match.

Many people also commented on how they no longer ranked for their company name.  This would be understandable if [...]]]></description>
			<content:encoded><![CDATA[	<p>Ever since 2/2005, we&#8217;ve seen a marked change from how Google sees web pages as relevant.  In truth, it&#8217;s tougher to match many search phrases if you&#8217;re expecting the phrase to be an exact match.</p>
	<p>Many people also commented on how they no longer ranked for their company name.  This would be understandable if there were an &#8220;exact anchor text penalty&#8221;.  In any event, the importance of keyword research has never been greater.  You need to make sure you website covers the myriad similar words that make up your subject.  A &#8220;natural&#8221; website would contain many different incoming anchor text links, so a site attempting to look natural would do the same.  It will be interesting to see how this plays itself out.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/05/11/change-in-google-relevance-ranking/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>RSS Feeds for Internet promotions</title>
		<link>http://search.performancecorporate.com/weblog/2005/05/12/rss-feeds-for-internet-promotions/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/05/12/rss-feeds-for-internet-promotions/#comments</comments>
		<pubDate>Thu, 12 May 2005 07:36:07 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/05/12/rss-feeds-for-internet-promotions/</guid>
		<description><![CDATA[More and more we hear of people successfully using RSS feeds to promote their websites.  It makes sense.  RSS is a powerful technology that has transformed millions of servers into miniature printing presses.  People who are interested in any subject can now find a myriad of news sources to keep track of.

There [...]]]></description>
			<content:encoded><![CDATA[	<p>More and more we hear of people successfully using RSS feeds to promote their websites.  It makes sense.  RSS is a powerful technology that has transformed millions of servers into miniature printing presses.  People who are interested in any subject can now find a myriad of news sources to keep track of.</p>
	<p>There are a great number of RSS aggregators out there.  How effective they are, is unknown to me at this point.  I&#8217;ve submitted to all of the larger ones, so we&#8217;ll see what happens.  In all reality, it doesn&#8217;t seem like something that can hurt.  Links, even low quality links generally add up when it comes to promotions, so I&#8217;m assuming this  time will be no different.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/05/12/rss-feeds-for-internet-promotions/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Dramatic shift in Google SERPS</title>
		<link>http://search.performancecorporate.com/weblog/2005/05/23/dramatic-shift-in-google-serps/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/05/23/dramatic-shift-in-google-serps/#comments</comments>
		<pubDate>Mon, 23 May 2005 08:38:55 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/05/23/dramatic-shift-in-google-serps/</guid>
		<description><![CDATA[The last few days have brought witness to a huge shift in Google's algo.  The funny thing is, the shift isn't universal in any sense, and seems to affect certain sectors more than others.

This type of thing is getting to be quite common in Google.  The fact that they test so many algos [...]]]></description>
			<content:encoded><![CDATA[	<p>The last few days have brought witness to a huge shift in Google&#8217;s algo.  The funny thing is, the shift isn&#8217;t universal in any sense, and seems to affect certain sectors more than others.</p>
	<p>This type of thing is getting to be quite common in Google.  The fact that they test so many algos mean their SERPS are getting quite choppy.  Sites that used to rank number 0ne for 4 years, are suddenly relegated to number 671.  Oh well, this just proves the axiom: never put all your eggs in one basket.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/05/23/dramatic-shift-in-google-serps/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Fallout from the Google Bourbon Update</title>
		<link>http://search.performancecorporate.com/weblog/2005/06/12/fallout-from-the-google-bourbon-update/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/06/12/fallout-from-the-google-bourbon-update/#comments</comments>
		<pubDate>Sun, 12 Jun 2005 08:10:31 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/06/12/fallout-from-the-google-bourbon-update/</guid>
		<description><![CDATA[The fallout from the recent Google Bourbon update seems very severe.  It appears that spam filtering has been done much to agressively, and clean sites have been caught in a trap set for the so-called "scraper sites".

The main problem when dealing with information from webmasters, is sorting through their bias.  Of course they [...]]]></description>
			<content:encoded><![CDATA[	<p>The fallout from the recent Google Bourbon update seems very severe.  It appears that spam filtering has been done much to agressively, and clean sites have been caught in a trap set for the so-called &#8220;scraper sites&#8221;.</p>
	<p>The main problem when dealing with information from webmasters, is sorting through their bias.  Of course they think of their sites as &#8220;clean, authority sites&#8221; that are leaders in their field, other reviews might not be so kind.  However, it does appear that certain SEO practices have been clearly targeted, including Brett Tabke&#8217;s infamous &#8220;26 Steps to 15K in 12 Months&#8221; or whatever it&#8217;s titled.  Even &#8220;white hat seos&#8221; are jumping out of buildings en masse, so this has been another rough one.  I guess these 3 words apply: diversify, diversify, and diversify.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/06/12/fallout-from-the-google-bourbon-update/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Large traffic increase from Google</title>
		<link>http://search.performancecorporate.com/weblog/2005/06/21/large-traffic-increase-from-google/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/06/21/large-traffic-increase-from-google/#comments</comments>
		<pubDate>Tue, 21 Jun 2005 15:45:10 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/06/21/large-traffic-increase-from-google/</guid>
		<description><![CDATA[Oddly I've had a large traffic increase from Google.  The sites were lost since 2004 in December and haven't re-appeared until just now.

This is the reason everyone preaches patience when dealing with Google.  Sometimes time heals all wounds in the SERPS. ]]></description>
			<content:encoded><![CDATA[	<p>Oddly I&#8217;ve had a large traffic increase from Google.  The sites were lost since 2004 in December and haven&#8217;t re-appeared until just now.</p>
	<p>This is the reason everyone preaches patience when dealing with Google.  Sometimes time heals all wounds in the SERPS.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/06/21/large-traffic-increase-from-google/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Endless shuffling of Google results</title>
		<link>http://search.performancecorporate.com/weblog/2005/07/08/endless-shuffling-of-google-results/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/07/08/endless-shuffling-of-google-results/#comments</comments>
		<pubDate>Fri, 08 Jul 2005 06:55:42 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/07/08/endless-shuffling-of-google-results/</guid>
		<description><![CDATA[It appears lately that the shuffling of results from Google is constant.  Rankings are less stable than in the past.

The mantra these days is to get links from "diverse ip sources".  A few years back, the idea was to get links from sites that have high PageRank.  The theories keep changing as [...]]]></description>
			<content:encoded><![CDATA[	<p>It appears lately that the shuffling of results from Google is constant.  Rankings are less stable than in the past.</p>
	<p>The mantra these days is to get links from &#8220;diverse ip sources&#8221;.  A few years back, the idea was to get links from sites that have high PageRank.  The theories keep changing as the results keep changing and Google has realized that it&#8217;s much tougher to hit a moving target.  </p>
	<p>Now more than ever, the best thing most webmasters can do is make sure that their site is a high-quality resource, and do not get too focused on one search engine, and what they &#8220;want&#8221; from your site.  Always build your websites for the users (while being search-engine friendly of course).
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/07/08/endless-shuffling-of-google-results/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Google has updated backlinks and visible PR</title>
		<link>http://search.performancecorporate.com/weblog/2005/07/17/google-has-updated-backlinks-and-visible-pr/</link>
		<comments>http://search.performancecorporate.com/weblog/2005/07/17/google-has-updated-backlinks-and-visible-pr/#comments</comments>
		<pubDate>Sun, 17 Jul 2005 08:00:16 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
	<category>Website Promotions</category>
		<guid>http://search.performancecorporate.com/weblog/2005/07/17/google-has-updated-backlinks-and-visible-pr/</guid>
		<description><![CDATA[The visible PR on the Toolbar has been updated by Google this week.

I notice that the Sitemap has really helped spread Toolbar PR quite well.  More and more webmasters are realizing that the TBPR updates are just not that important.  Does PR affect your SERPS still?  Yes, but not nearly as dramatically [...]]]></description>
			<content:encoded><![CDATA[	<p>The visible PR on the Toolbar has been updated by Google this week.</p>
	<p>I notice that the Sitemap has really helped spread Toolbar PR quite well.  More and more webmasters are realizing that the TBPR updates are just not that important.  Does PR affect your SERPS still?  Yes, but not nearly as dramatically as it used to.</p>
	<p>Google has seemingly jumped to a huger than normal lead lately in the logs here.  Why that is, I cannot say for sure, but the traffic is up in quantity.
</p>
]]></content:encoded>
			<wfw:commentRSS>http://search.performancecorporate.com/weblog/2005/07/17/google-has-updated-backlinks-and-visible-pr/feed/</wfw:commentRSS>
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