http://search.performancecorporate.com/weblog The weblog of Performance Marketing Sat, 12 Aug 2006 13:44:14 +0000 http://backend.userland.com/rss092 en A good rule of thumb is to use a dynamic sitemap that always re-populates with all of your pages. This way, you can avoid human error, and make sure you always have a clear map of all of your links for the search engines. Up to 999 links is generally ... http://search.performancecorporate.com/weblog/2005/04/27/dynamic-sitemap/ It’s an intriguing idea to me, and one I plan on exploring. The newest version of WordPress is very search-engine friendly, and the interface is enjoyable to use. With some decent content, we could be off and running, because let’s face it: directories don’t normally have content. Can content, ... http://search.performancecorporate.com/weblog/2005/04/27/using-a-blog-for-internet-promotions/ It seems that Google does a very poor job of handling files that have been excluded by robots.txt. It seems that Google loves to display URLS only, for any file that they’ve visited from another file, even if that file is excluded explicity via robots.txt. That behavior seems strange. ... http://search.performancecorporate.com/weblog/2005/05/06/google-and-robotstxt-exclusions/ Ever since 2/2005, we’ve seen a marked change from how Google sees web pages as relevant. In truth, it’s tougher to match many search phrases if you’re expecting the phrase to be an exact match. Many people also commented on how they no longer ranked for their company name. ... http://search.performancecorporate.com/weblog/2005/05/11/change-in-google-relevance-ranking/ More and more we hear of people successfully using RSS feeds to promote their websites. It makes sense. RSS is a powerful technology that has transformed millions of servers into miniature printing presses. People who are interested in any subject can now find a myriad of news ... http://search.performancecorporate.com/weblog/2005/05/12/rss-feeds-for-internet-promotions/ The last few days have brought witness to a huge shift in Google’s algo. The funny thing is, the shift isn’t universal in any sense, and seems to affect certain sectors more than others. This type of thing is getting to be quite common in Google. The fact that ... http://search.performancecorporate.com/weblog/2005/05/23/dramatic-shift-in-google-serps/ The fallout from the recent Google Bourbon update seems very severe. It appears that spam filtering has been done much to agressively, and clean sites have been caught in a trap set for the so-called “scraper sites”. The main problem when dealing with information from webmasters, is sorting through their ... http://search.performancecorporate.com/weblog/2005/06/12/fallout-from-the-google-bourbon-update/ Oddly I’ve had a large traffic increase from Google. The sites were lost since 2004 in December and haven’t re-appeared until just now. This is the reason everyone preaches patience when dealing with Google. Sometimes time heals all wounds in the SERPS. http://search.performancecorporate.com/weblog/2005/06/21/large-traffic-increase-from-google/ It appears lately that the shuffling of results from Google is constant. Rankings are less stable than in the past. The mantra these days is to get links from “diverse ip sources”. A few years back, the idea was to get links from sites that have high PageRank. ... http://search.performancecorporate.com/weblog/2005/07/08/endless-shuffling-of-google-results/ The visible PR on the Toolbar has been updated by Google this week. I notice that the Sitemap has really helped spread Toolbar PR quite well. More and more webmasters are realizing that the TBPR updates are just not that important. Does PR affect your SERPS still? Yes, ... http://search.performancecorporate.com/weblog/2005/07/17/google-has-updated-backlinks-and-visible-pr/