Dramatic shift in Google SERPS
The last few days have brought witness to a huge shift in Google’s algo. The funny thing is, the shift isn’t universal in any sense, and seems to affect certain sectors more than others.
This type of thing is getting to be quite common in Google. The fact that they test so many algos mean their SERPS are getting quite choppy. Sites that used to rank number 0ne for 4 years, are suddenly relegated to number 671. Oh well, this just proves the axiom: never put all your eggs in one basket.