Archive for May, 2005

Dramatic shift in Google SERPS

Monday, May 23rd, 2005

The last few days have brought witness to a huge shift in Google’s algo. The funny thing is, the shift isn’t universal in any sense, and seems to affect certain sectors more than others.

This type of thing is getting to be quite common in Google. The fact that they test so many algos […]

RSS Feeds for Internet promotions

Thursday, May 12th, 2005

More and more we hear of people successfully using RSS feeds to promote their websites. It makes sense. RSS is a powerful technology that has transformed millions of servers into miniature printing presses. People who are interested in any subject can now find a myriad of news sources to keep track of.

There […]

Change in Google relevance ranking

Wednesday, May 11th, 2005

Ever since 2/2005, we’ve seen a marked change from how Google sees web pages as relevant. In truth, it’s tougher to match many search phrases if you’re expecting the phrase to be an exact match.

Many people also commented on how they no longer ranked for their company name. This would be understandable if […]